“Wild, wild west”, were the words uttered by Li Gong, the lead brainchild of the My Runway app from SAP, when asked about his opinions about building a fashion app in unchartered territory. It has been more than a month since SAP hosted the last panel group, and yet again, they have delivered on some amazing speakers. This time around, Li Gong the brainchild of My Runway, Layla Sabourian from SAP, Sarah Austin form Start-Ups: Silicon Valley, Stephanie Rahlfs from Stiletto Jungles Enterprise, Paul Friedland from Levi Strauss & Co, and Naima Mora from America’s Next Top Model were all part of the panel discussion.
In order to succeed in today’s fast-changing, complex, and technologically driven world, both corporate and personal brands have been embracing smartphones. The main question probed has been, how fashion brands can monetize on apps? And, what are the successful ingredients to a successful shopping app? The panelists shared their opinions on globalization, emerging technology and changing consumer behavior and how fashion retail continues to be reshaped.
I was intrigued to hear Forbes contributor and “lifecaster” Sarah Austin reveal her first “real” fashion experience in NYC. With a camera strapped to her head during Fashion Week, she shared to the world the first ever live-streamed fashion show that could be viewed by anyone, anywhere online. What a great example of bridging fashion and technology. Furthermore, she had a Anna Wintour encounter that would leave anyone speachless. When asked for an opinion about the camera on Austin’s head, a reserved “interesting” was all that was uttered by Wintour.
As a quick recap, the My Runway app promotes fashion retailers and designers to consumers on real-time. Personalized data provided by the user makes the experience personal, engaging, and convenient. The app utilizes SAP HANA, the big data handler to search through thousands of entries to find you, the consumer interesting and relevant results. What I imagine the team at My Runway is attempting to do is know what you want, before you even know that you want it, through something called predictive analytics. Or Big Brother, I kid 🙂 .
I was so energized from this event, that I can’t wait for the next one to come!