I attended a conference exploring the unsexy side of tech startups yesterday hosted by 500 Startups. The conference touched upon how some of the most forward thinking companies are overlooked due to all the marketing bells and whistles of ‘sexy’ consumer verticals.
As part of the swag, each attendee received a pair of very unsexy thick framed glasses. In recent years, hipsters have adopted this fashion item due to it’s unfashionability. Thus, in the back of my head, I was thinking that I was going to look like a hipster, not an unsexy nerd or techie wearing these faux glasses.
Interestingly, this anti-fashionable item has became so mainstream that hipsters are quick to judge other hipsters as posers for wearing these thick framed glasses. Moreover, Jenna Lyons, the Creative Director at J. Crew was on the cover of FastCompany wearing the all too trendy frames. The question now is, has this trend reached the point of market and cultural saturation? Or are these unsexy techies more fashionable then they give themselves credit for?
Dave McClure and other unsexy startup techies.