Tag Archives: Silicon Valley

SAP My Runway, Take Two


“Wild, wild west”, were the words uttered by Li Gong, the lead brainchild of the My Runway app from SAP, when asked about his opinions about building a fashion app in unchartered territory.  It has been more than a month since SAP hosted the last panel group, and yet again, they have delivered on some amazing speakers.  This time around, Li Gong the brainchild of My Runway, Layla Sabourian from SAP, Sarah Austin form Start-Ups: Silicon Valley, Stephanie Rahlfs from Stiletto Jungles Enterprise, Paul Friedland from Levi Strauss & Co, and Naima Mora from America’s Next Top Model were all part of the panel discussion.

In order to succeed in today’s fast-changing, complex, and technologically driven world, both corporate and personal brands have been embracing smartphones.  The main question probed has been, how fashion brands can monetize on apps?  And, what are the successful ingredients to a successful shopping app?  The panelists shared their opinions on globalization, emerging technology and changing consumer behavior and how fashion retail continues to be reshaped.

I was intrigued to hear Forbes contributor and “lifecaster” Sarah Austin reveal her first “real” fashion experience in NYC.  With a camera strapped to her head during Fashion Week, she shared to the world the first ever live-streamed fashion show that could be viewed by anyone, anywhere online.  What a great example of bridging fashion and technology.  Furthermore, she had a Anna Wintour encounter that would leave anyone speachless.  When asked for an opinion about the camera on Austin’s head, a reserved “interesting” was all that was uttered by Wintour.

As a quick recap, the My Runway app promotes fashion retailers and designers to consumers on real-time.  Personalized data provided by the user makes the experience personal, engaging, and convenient.  The app utilizes SAP HANA, the big data handler to search through thousands of entries to find you, the consumer interesting and relevant results.  What I imagine the team at My Runway is attempting to do is know what you want, before you even know that you want it, through something called predictive analytics.  Or Big Brother, I kid 🙂 .

I was so energized from this event, that I can’t wait for the next one to come!






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Filed under Enterprise Technology, Fashion

unSEXY Conference + 500 Startups + Thick framed glasses

I attended a conference exploring the unsexy side of tech startups yesterday hosted by 500 Startups.  The conference touched upon how some of the most forward thinking companies are overlooked due to all the marketing bells and whistles of ‘sexy’ consumer verticals.

As part of the swag, each attendee received a pair of very unsexy thick framed glasses.  In recent years, hipsters have adopted this fashion item due to it’s unfashionability.  Thus, in the back of my head, I was thinking that I was going to look like a hipster, not an unsexy nerd or techie wearing these faux glasses.

Interestingly, this anti-fashionable item has became so mainstream that hipsters are quick to judge other hipsters as posers for wearing these thick framed glasses.  Moreover, Jenna Lyons, the Creative Director at J. Crew was on the cover of FastCompany wearing the all too trendy frames.  The question now is, has this trend reached the point of market and cultural saturation?  Or are these unsexy techies more fashionable then they give themselves credit for?

Jenna Lyons

Dave and friends

Dave McClure and other unsexy startup techies.

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Filed under Fashion, Startups